As children walk across the red carpet, and then through the doors of iPlay America, they’re not sure what to gaze their eyes upon first in this massive new indoor amusement park. Rides, games of chance and tons of tempting foods all capture their full attention in this family playground where the city meets the boardwalk. Located at 110 Schanck Road in Freehold, the 115,000 square foot climate-controlled entertainment center hosts nine indoor rides, exciting attractions, over 200 arcade games, party rooms, a candy shop, various eateries and a full-service café. With so much to offer, there is something to please everyone in the family, from the little ones to the older kids in your group.
Marcy Edwards, Director of Marketing and Promotions, says local families have been excited to check out this new place to play.
“We opened on November 11, 2011 at 11:11 am to an unbelievably huge crowd,” says Edwards. “Schools were not in session that day because of the New Jersey Teachers’ Convention, so we had lots of kids who were looking for a new way to have fun during their vacation. We really wanted to celebrate our grand opening in a significant way so we created a festival-type atmosphere which included an official ribbon cutting ceremony, tons of promotions, entertainment, face painters and live music. What makes our park unique is that families can have fun with each other, no matter what the weather is.”
It doesn’t matter if it’s raining, snowing, too hot or too cold. iPlay America is open year-round which means that it’s not just a place to hang out and spend a few hours on the weekends. Since it’s open every day, families have the option of making traditional weeks filled with work and school responsibilities a little more exciting.
“We open right after school and offer families lower prices, Monday through Thursday,” says Edwards. “Now local families can mix it up a little bit during the week. It’s a great choice for parents who want to give their kids a reward for achieving a goal in the classroom or on the athletic field; or who maybe just want to make the average Tuesday a little more special.”
To get the fun started, participants can select one of the extra-value deals, which start at $14.95, or they can purchase an iPA card which is then loaded with value that can be used at all games, rides, attractions, eateries and stores. Players earn iPoints for every dollar loaded onto their iPA card. As more points are accumulated, a player will be upgraded to Ultra and Elite status which offers discounts as well as access to exclusive events, offers and prizes. Players can register their cards or check their iPoints at admissions, the information booth, concierge, at an in-park charging station or online. The extra-value package deals include unlimited rides and attractions as well as food and fun deals. For those who would simply rather watch the kids have a blast, general admission is $5.00 which provides access to the park as well as a $5 iPA card, which can be used throughout the park towards concessions, games, rides, or attractions. This is ideal for parents and guardians who would like to accompany their children into the facility. At any time, guests can add value to their cards or check to see how many points or tickets have been accumulated at special kiosks throughout the park. Even after visiting iPlay America, it’s important to register and save to accumulate points and use again during another trip. Having the card will provide perks such as free play days at the arcade, exclusive events and special days when guests can earn double points.
Two of the park’s most popular attractions are the 4-D Theater and the IPA Speedway. Edwards says that both of these activities have been well received by the public.
“Our 4-D Theater is a fully immersive experience for guests,” says Edwards. “Currently, we are showing a movie titled ‘Snow Day’ which features snow falling on guests and leg ticklers to make you feel as if it’s really snowing. You truly feel like you are a part of the movie. The IPA Speedway is a controlled way to make guests feel as if they are really in a NASCAR race. We have state-of-the-art cars, LED headlights and surround sound to make it feel authentic.”
On a recent trip to iPlay America with my husband and twin seven-year-old daughters, the racetrack was one of their favorite attractions. Since they are under 10 years of age, they each needed to have one of us drive the car, but they still found the ride to be extremely exciting, especially when we pressed the “turbo boost” button which allowed us to go even faster. This was quite a thrill for both of them!
“I liked the race cars the best because you could go really fast and pass other cars,” says Chelsea. “The announcer made me feel like I was in a real race.”
The Spin Zone Bumper Cars was another of the girls’ favorite rides. Spin Zone features music and a sparkling lightshow within the bumper car arena.
“I really liked the bumper cars because I could move it myself, spin around and bump into people,” says Chloe. “There was music too, which made it fun. I also liked the Skyscraper ride because it went up high and you could feel the wind in your hair. The arcade is also very cool because it has games that both boys and girls would like.”
The arcade is the heart of the facility and features games of chance such as Wheel of Fortune, Deal or No Deal, The Price is Right, and Skeeball. What’s great is that instead of the machines printing out tickets and then redeeming those at a prize center, all points are accumulated on a guest’s iCard. There are many currently popular and hi-tech prizes throughout the arcade, including an iPod Touch, Coach handbags, a Playstation 3, and a Samsung LCD flat panel TV.
With so many activities to choose from, iPlay America is the perfect place to host your child’s next birthday party. A party representative takes care of everything and walks the kids through the park, giving them an opportunity to experience all of the attractions.
“We can customize the event to be whatever experience the birthday child is looking for and can accommodate numerous themes,” says Edwards. “Each party room features an iPod dock which allows the party hosts to play whatever music they would like and adjust the volume, too. The rooms also have LED flashing lights. It can be as sophisticated or kid-friendly as you like. We host all types of parties, not just for children. In fact, we even hosted a 65th birthday party. The guest wanted a place where all of his grandchildren could have fun together so he decided this would be the best place.”
After spending time on the rides and playing a few games, kids usually get hungry. iPlay America offers several ways to refuel, whether with a quick snack or with a more relaxing meal.
The City Square Grill is a casual sit-down restaurant serving contemporary fare, from specialty salads and fresh pizzas to gourmet classics like lobster macaroni and cheese. You can take the kids or, if you have older ones, relax here while they are off having fun with their friends.
“One couple told me that they enjoyed a great date night together at the City Square Grill,” says Edwards. “While they relaxed and had a nice meal together, the kids were having
a good time, enjoying their independence and the parents felt secure that they were safe inside the park.”
If you’re just looking for a quick bite, stop at the City Square Grill Express which offers convenient grab-and-go service. It features fresh salads, sandwiches, pizzas, desserts and a selection of specialty beverages. Another option is Sonny’s Boardwalk Grill. Even if the temperatures are frigid and there’s snow on the ground, you can still enjoy the smells and tastes of authentic Jersey-Shore style snacks like hot dogs, fries, funnel cake and other refreshments. For dessert, head over to Mixx, a modern, self-service frozen yogurt shop featuring soft-serve, low-fat frozen yogurt and a huge selection of toppings like cookie crumbs, fresh fruit and an assortment of candies to name a few. Mixx also features espresso, cappuccino, hot cocoa and cookies. Or, check out Broadway Sweets, a unique candy shop which provides guests an opportunity to mix and match their favorite treats.
As for making sure things run smoothly throughout the park, iPlay America has that covered, too. Edwards says parents will notice a mature security presence as they walk around the attractions with their children.
“We have a security staff which sets us apart from other facilities,” says Edwards. “They patrol the facility 24 hours a day, seven days a week. We also take proactive measures such as stamping parents and young children with matching UV stamps, which are checked before families leave.”
In addition to the theme park being well-patrolled and safe, it is also extremely clean. Staff members constantly walk around the park to pick up any debris or trash and also to sanitize and disinfect games and attractions.
Another perk of iPlay America is the number of benches, tables, and places to sit along the way for those families who need to take a break and re-charge for a few minutes. The ample seating located throughout the park also provides a great place for parents to sit while their kids are hanging out with friends. This is a great way for ‘tweens and teens to have some independence while their parents have the peace of mind knowing that the kids are safe inside.
iPlay America in Freehold is a new place for families to play and spend some quality time together. For more information about this indoor entertainment complex, check out for their website at iplayamerica.com or give them a call at 732-577-8200.


































